Certified AI Consultant

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I build AI systems that align with your vision, your operations, and your revenue goals.

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N. Gina Malak, Certified AI Consultant and CEO of Flipping Innovations, leading AI strategy and product development across healthcare and enterprise sectors

Meet N. Gina Malak

I'm N. Gina Malak, CEO of Flipping Innovations and a Certified AI Consultant. I help organizations design, build, and launch AI solutions across healthcare, enterprise, marketing, aging tech, and digital innovation. My work blends strategy, execution, and measurable results.

Certified AI Consultant

Gina is a Certified AI Consultant, leading the field with her expertise. As CEO of Flipping Innovations, she leverages deep technical knowledge and strategic foresight to guide organizations in designing and implementing AI solutions effectively.

Strategic Innovator

Gina advises leaders across enterprise AI, digital health, and clinical research. She is known for a forward-thinking approach and partners with leading organizations. She guides teams through strategy, design, and execution to deliver innovation at scale.

Proven Builder

Gina's experience spans diverse sectors including health systems, payers, pharmaceutical sponsors, and SaaS companies. She's recognized for her fast execution and outcome-driven consulting, building complete systems that deliver measurable impact.

AI Consulting Services

AI strategy, AI product development, workflow automation, AI agents, precision-matching engines, AEO optimization, monetization strategy, scale planning, CMS and TEFCA compliance.

AI Strategy and Roadmaps

Build executable plans that align technology, stakeholders, and revenue goals.

  • Detailed AI opportunity assessment
  • Custom AI strategy document
  • Phased implementation roadmap
  • Key Performance Indicator (KPI) definition

AI Product Development

End-to-end product builds from architecture to deployment and post-launch optimization.

  • Concept ideation and prototyping
  • MVP development
  • Agile development and testing cycles
  • Scalable architecture design
  • Post-launch monitoring and optimization

Clinical Decision Support

FHIR-integrated CDS using EHR data, CDS Hooks, and evidence-based logic.

  • EHR data integration and harmonization (FHIR)
  • Rule-based and machine learning CDS models
  • CMS and TEFCA compliance expertise
  • Regulatory compliance and ethical AI guidelines
  • Seamless integration into physician workflows

AI-Powered Recruitment & Patient Matching

Precision matching engines for clinical trials, care navigation, and population health.

  • Advanced data-matching algorithms
  • Personalized patient journey mapping
  • Efficiency improvements for recruitment
  • Ethical considerations and bias mitigation

AI Branding & Answer Engine Optimization

Make your brand visible in AI-generated answers across ChatGPT, Perplexity, and Google.

  • Content analysis and semantic optimization
  • AI-specific prompt engineering
  • Visibility and reputation management
  • Ongoing monitoring and adaptation

Workflow Automation & AI Agents

Reduce manual work with intelligent agents that handle intake, triage, and follow-up.

  • Process mapping and automation identification
  • Custom AI agent development
  • Integration with existing enterprise systems
  • Efficiency gains and error reduction strategies

AI Monetization & Revenue Architecting

Design pricing models, subscription tiers, and partnerships that drive sustainable growth.

  • Market analysis and value proposition development
  • Tiered pricing and subscription model design
  • Ecosystem partnership strategies
  • Financial modeling and forecasting

Go-to-Market & Scale Planning

Launch strategies for enterprise sales, pilot programs, and multi-stakeholder adoption.

  • Market entry and positioning strategies
  • Sales enablement and training programs
  • User adoption and change management
  • Operational scaling blueprints
  • Performance measurement frameworks

Featured Solutions

Real-world AI products delivering measurable impact across healthcare, marketing, and enterprise

LooPT CTM

AI-EHR Clinical Trial Matching

AI-driven clinical decision support tool that matches patients to clinical trials using precision medicine logic and real-time EHR data. Built with FHIR and CDS Hooks, it integrates seamlessly into provider workflows.

Designed for payers, health systems, and pharmaceutical sponsors seeking faster enrollment and better patient outcomes.

Key Features

  • FHIR-integrated with EHR systems
  • CDS Hooks for real-time alerts
  • Explainable AI with near-miss logic
  • Provider notifications and tracking

CITAGEN

Answer Engine Optimization for Brands

Answer Engine Optimization framework that makes brands visible in AI-generated responses. It transforms traditional content into AI-ready assets, ensuring your company appears in ChatGPT, Perplexity, Google AI, and other answer engines.

Built for creators, agencies, and enterprise marketing teams who need to dominate AI search and maintain brand authority in an AI-first world.

Key Features

  • Answer Engine Optimization Framework
  • AI-Ready Content System
  • Multi-Domain Dashboard
  • Structured data and semantic markup

SayCora

AI Emotional Support for Older Adults

AI companion designed for seniors experiencing loneliness and isolation. It provides mood tracking, personalized engagement, and proactive emotional support through conversational AI.

Aligned with Medicaid ILOS and CCM frameworks, making it reimbursable for managed care organizations and community-based service providers.

Key Features

  • AI-powered mood tracking and engagement
  • FHIR-ready clinical data outputs
  • Temi robot integration
  • Medicaid ILOS and CCM alignment

Hey Kenny Lloyd

Network Marketing AI Ecosystem

AI-powered ecosystem for network marketing distributors. Includes an AI coach for onboarding, a matching engine for recruiter and downline discovery, and high-conversion funnels that automate follow-ups and engagement.

Designed to accelerate team building, improve retention, and create predictable growth for MLM organizations and independent representatives.

Key Features

  • AI Coach for automated onboarding
  • Matching Engine for recruiter discovery
  • Conversion Funnels with automated follow-ups
  • Freemium search with paid directory placement

Why Work With Gina

Leaders choose Gina when they need AI solutions that work in complex, regulated environments. She brings technical depth, strategic vision, and a track record of delivering products that scale.

Proven Track Record

Delivered AI products across health tech, SaaS, clinical research, and enterprise automation.

Deep Technical Expertise

Expert in FHIR, CDS, EHR interoperability, TEFCA readiness, and clinical data standards.

Full-Stack AI Development

Builds entire AI systems from strategy and architecture to deployment and monetization.

Revenue-First Design

Monetization strategy built into product architecture from day one, not bolted on later.

Cross-Functional Leadership

Bridges clinical teams, engineering, compliance, and business stakeholders seamlessly.

Trusted by Industry Leaders

Trusted by payers, providers, innovators, and teams from startup to enterprise.

What Leaders Say

Trusted by healthcare innovators and enterprise leaders

"Gina delivered a clinical decision support system that integrated with our EHR in record time. Her understanding of FHIR, CDS Hooks, and provider workflows was exceptional. The product works exactly as promised."

Dr. Michael Chen

Chief Innovation Officer

"Working with Gina transformed our AI strategy from concept to execution. She brought clarity to complex technical requirements and built a monetization model that convinced our board to invest. We launched six months ahead of schedule."

Sarah Williams

VP of Digital Health

"Gina doesn't just consult—she builds. Her frameworks are original, her execution is fast, and her ability to navigate clinical, regulatory, and business requirements is unmatched. She's now our go-to advisor for AI innovation."

James Rodriguez

Founder & CEO

Frequently Asked Questions

Everything you need to know about AI consulting services

N. Gina Malak is a Certified AI Consultant and CEO of Flipping Innovations. She builds AI systems for healthcare, enterprise teams, marketing agencies, and innovators. Her focus includes AI strategy, product development, workflow automation, precision matching, and AEO optimization.

Insights & Perspectives

Practical insights on AI strategy, product development, and innovation from the field

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Ready to Build Your AI Advantage?

Let's design an AI solution that delivers real outcomes. Whether you need strategic guidance, product development, or full-scale implementation, I'll help you move from concept to market with confidence.

Get in Touch

Send me a message and I'll get back to you within 24 hours.

N. Gina Malak, Certified AI Consultant and CEO of Flipping Innovations, professional headshot

N. Gina Malak

AI Consultant & Founder

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Book a consultation to discuss your goals, challenges, and roadmap. We'll identify opportunities, assess technical requirements, and build a plan that aligns with your timeline and budget.

N. Gina Malak

Transforming AI strategy into real-world impact

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